Asahi Silver + Black

"The intention of Silver + Black is to provide a space that showcases Asahi's core values of quality, premium style, and choice with like-minded artists and collaborators."

McBride Charles Ryan was invited by Asahi to participate in Silver + Black - an event featuring work from a cross-disciplinary collection of artists and designers. 

An interpretation of the logo featured on the Asahi Super Dry bottle, the legibility of the characters is revealed through a play with perspective and light. One object (Kuchi) references the Asahi brand in texture and material, while the other object (Kara) employs manga to add color, imagery, and meaning to create a visually rich and tangible interpretation of the characters' form.

As member of the design team at McBride Charles Ryan. Go to www.mcbridecharlesryan.com.au for more information about this project.